What exactly makes a usb drive different, or better than any other? Some people may say “its just a usb drive, what difference does it make what crap it comes with, and how it looks, so long as it works”.
That is a valid point, but there are plenty of usb drives that work well, so finding one that meets that criteria is not difficult, so from there, you can then broaden your search to extra stuff. I think there are several things that you need to consider.